Optimisation is not a static process

Is the traffic you pull to your site due to your interesting content? Are people remembering the important information in your text or are they just remembering the verbal padding?

Most websites suffer from unoriginality; they belong to the herd of mediocrity and banality. If you write a controversial blog or web page, you can bet a few minutes later, a thousand bloggers are parodying it with their unique take on the concept...or not!

Creating content that is memorable is important to your business and vital in perpetuating all the hard work you have done with web site search engine optimization. Optimisation is not a static process - updating web pages and creating new web content creates memorable websites - which is important if they have a commercial purpose. The stats you get on your web traffic may indicate you have kept people on your sites for hours but what are they doing? Are they stealing your content or ideas? Quality clicks are a rare commodity, your web content needs constantly updating - it needs to be fed in order to sustain your client audience, they need to know what you have to say about your product and they need constantly updated material.


Read More...Sitemaps UK Optimisation or Art?: Optimisation of the body snatchers

Updating Websites (SEO)

Building the right foundations for your web site, in a structure that makes sense, in both a grammatical and key word manner is the way forward. This is copy writing. The art of page copy-writing enables the deployment of key phrases through your site. Assisting search engine results pages (like on Google and Yahoo) to catalog your web presence in a correct manner. By placing the hot phrases carefully within your website you can go from a rank outsider to a world beater. A business website is an increasingly important asset, and many companies strive to "improve" their web presence as part of an on going policy. To get the most out of a redesign, companies need to layout their website with an Internet marketing strategy in mind, otherwise random changes can hamper the primary goal - more hits, more visitors and more trade.


There is a lot of mythology out there about how to make a good web site. The truth is that if you have a product, idea or a service that is good, then the content of your pages have to be as equally good (if not better). Implementing SEO strategies for small (and large businesses), blogging etc. is important to establishing your site, product or brand. There is no point in just having a website, you need a website that works for you and your ever increasing visitors. Making your site 'Google Friendly', ‘Yahoo Friendly’ and ‘User Friendly’ are optimisation techniques used correctly.

Or is it just another get rich quick scam?

Why is there an interest in search engine optimisation? Is it the cure for all the world's business maladies? Or is it just another get rich quick scam? Is SEO an open book?

SEO is no longer the cryptic crossword puzzle for those who indulged in Internet geekdom but the get rich technique for the opportunist would-be-businessman or charlatan. Some companies charge ridiculously large amounts of money for a lot of their optimisation services. These same businesses then try to explain their rates by attempting to convince prospective clients that by paying ‘extra’ they get a better deal in the long term. This technique reminds me of double glazing salesmen, who all say that by spending more with ‘x’ you get a better deal than with ‘y’, when in reality they all get their materials and manufacturing equipment from the same suppliers. Any astute businessman or businesswoman can intelligently work out that the reason for their inflated prices are due to a combination of greed and over staffing.

Search Engine Optimization appears to be becoming a big business in an age when the rest of the worlds’ business community is tightening its belt. The expression ‘Ambulance Chasers’ comes to mind. I will accept that good SEO requires hours and hours of hard work, involving research and then analysis and scrutiny but what is the acceptable cost? Is this task worth solicitors’ rates?

Possibly the best thing to do is find an optimisation company that recommend processes that make your site better and relevant to the market you are aiming at. Find one that will offer you a decent service for a fair price without taking short cuts. It might be advisable to avoid going for quick fixes and companies that offer promises of number one rankings. Avoid companies that use ‘Black Hat’ techniques. These techniques are used for possible short term gain, which could get your business de-listed or penalised in search engines. Keyword stuffing should be avoided, your text must be contextual and not just a random list of ‘good’ words. Google and other search engines have matured and have become more intelligent, ranking websites on their merit and content. There once was a time when a strategy like ‘reciprocal linking exchange’ was used to get good rankings but now content has become king – and that is the way it should be.

M4tr Productions

Profile:M4tr Productions is a small UK independent, alternative, music label that was formed in 1981. The majority of the bands/artists featured are from Europe.

This is the best place to buy music released by M4tr.com

• This is the best place to buy music released by M4tr Productions
  
• M4tr - Sales and listings on Discogs.com
• Videos
• Listen to M4tr tracks
• This is the best place to buy music released by M4tr Productions
  
• UK Optimisation - blog
• Ukoptimisation blog - Sitemap Service for £2.50

M4tr Productions

• m4tr.com - web maintenance - design
• m4tr.com - web maintenance - design
• m4tr.com - web maintenance - design
• Movies - M4tr Productions
  
• Geek Book Store, SEO, Linux, Apache, MySQL, PHP, XML, Ajax
• M4tr.com - Contact Details

Have we done our job correctly?

Have you have found this site, by using a search engine? …. Then we have done our job correctly - our rankings or domain stratagem has worked. SEO entrepreneurialism is all about getting the major search engines to prioritize your site. It is incomprehensible how many millions of owners of websites out there want (or need) a significant ranking presence on the primary search engines. It is therefore impossible for everyone to be in the top ten search terms for their product, service or business.

You have to create a drama with your website - its content has to be dramatic and awesome. Walk into a church and soak in the imagery and mystery, then go home and try to recreate a similar experience in a website - it is not easy!

The rules that apply to terrestrial businesses still apply to the virtual word of the internet. Your website is a window for the world to look through. Marketing is the art of selling things. Getting things seen and viewed correctly is an important part of on line selling. Taking tips from the real world - retail shop displays and visualizing layouts of products and aisle layouts are the best ways to envisage an online shopping experience. Optimizing visual layouts is a key to success, the words wrapped around the images help to describe the virtual product to the viewer in the real world.

SEO - an early grave

Lewtrenchard Churchyard

Don't drive yourself insane and worrying yourself into an early grave or running yourself ragged trying to keep up with the latest SEO techniques.

C O N T A C T

£11.00
WebMaster Deal!

If you send us 5 urls we will make sitemaps (html and xml) for your websites for £11.00. This cost also includes submitting them to Google.

When we have received your payment we will send you 5 zip files (which you need to unzip) with all the site map files/images you need to upload to your server(s). Only upload the files and images and not the folder. When you have done this email us back to say it is done and we will submit them to Google. There is enough to worry about just running your website, so why spend a fortune trying to keep up with the latest SEO trends and wonder cures? This is cheap and simple and lets the search engines know you are there.

Remember to put the correct sitemaps onto the correct server

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The pictures are on the walls

Google are the face of search engines and Microsoft are known for their operating systems. We have to build our web identities with these beliefs in mind. We have to keep our eyes on these guys and sharpen our artistic vision, to be on the look out for any subtle change in our belief system and their re-positioning in the market. We have to constantly revise our methodology.


Are We Artists?


There were many artists trying to claim freedom from nature, to allow themselves the pleasures of more self expression but they were held back by the simple fact that man himself was tied down with his links to nature. We have now become at home with the Internet and its optimized retail opportunities.

The step the artists of the 1880’s were looking for was a break, a leap, from observed representation. Symbolism and its search for new boundaries of creativity within literature and poetry began to point the way for these young men, their almost post modernist approach to their art looked to steal ideas from every form of intellectual discipline.

Web designers and SEO gurus are doing the same now; they are copying code, search words, keywords and optimization tricks from each other. These painters, over a hundred years ago, were a clique and were accused by their contemporaries of being too intellectual to be serious painters. Search Engine Optimization is also a mysterious clique with its differing ethics. Now is the time to break through this structured discipline and re-invent Search Engine Optimisation.

Engine House - Search Optimization

Your website is the engine house of your success. Like every power house you need to feed it with fuel - you must however feed it with the correct food -There are always issues when optimizing new websites. Do you practice the dark arts or wear a white hat?

Techniques that employ heavy keyword loading tend to be penalized - so where is the 'Grey Area'?

The content of a webpage is the key to success, the words on it have to be chosen very carefully, with obvious key word planting avoided, this is considered an unethical practice when used to optimise a site. An easy mistake to make is placing the same content on different pages - search engines will penalize the site (which will result in lost rankings) most short term techniques used to gain ranking position will usually increase the risk of penalties being imposed. thus endangering long term gains.

'....you still have to be visible in the first place.We will create an xml sitemap (example) and a simple html sitemap (example) and then submit your site to Google - we use a none automated piece of software so we know it gets to the right place.'

Site Maps - Sexy Sells

For some women sexuality is their most powerful tool, their sexuality is used to get ahead in life, a bargaining tool to make more money or to get what they want....

Creating sitemaps and SEOing websites to achieve their full potential is similar to a woman's sexiness - they are used to get ahead in life, a bargaining tool to make more money or to get what you want....

In reality men still hold the power, we define what is attractive and what sells - that is how marketing works. We are weak we can't resist great tits and a nice ass. Whose fault is this? Women validate our weakness by willingly displaying them. Likewise an obviously presented page on a commercial or social website will always grab the most attention. However, there has to be substance to sustain this initial interest - a page must change and new content must be added.

Would a conch shell sell male grooming products better than open crotch panties, or a clam shell sell fast cars better than an amateur cam girl?

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She sells seashells on the seashore;
The shells that she sells are seashells I'm sure.
So if she sells seashells on the seashore,
I'm sure that the shells are seashore shells.

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Implementing SEO Stratigies

The Internet has sawn itself in half - some people are avoiding spending on Internet retail sites.

Reports and rumors reveal that e-commerce spending is becoming polarized. The credit crunch has created a division between those who have disposable income and those who do not.

Make sure your e-commerce site reaches the right people. Employ simple strategies that will get you high and sustainable in Google and Yahoo rankings.

There is a lot of mythology out there about how to make a good web site. The truth is that if you have a product, idea or a service that is good, then the content of your pages have to be as equally good (if not better). Implementing SEO strategies for small (and large businesses), blogging etc. is important to establishing your site, product or brand. There is no point in just having a website, you need a website that works for you and your ever increasing visitors. Making your site 'Google Friendly', ‘Yahoo Friendly’ and ‘User Friendly’ is the best was to use optimisation techniques - but make sure you use them correctly.

£11.00
WebMaster Deal!

If you send us 5 urls to UKoptimisation.com they will make sitemaps (html and xml) for you for £11.00. This cost also includes submitting them to Google.

[Add to Cart]

SEO - Ranking

It makes me sneeze!
Originally uploaded by This Window

It is very easy to become allergic to your website, it can make you ill. Simple solutions can make your web site healthier and prevent you from becoming contaminated with its spores or germs.

Sleepless nights can be eradicated and red, watery eyes can be a thing of the past. If you are not in search engines the reason is - they don't know you are there. Try using a sitemap - it might be the right antihistamine

Sitemap protocols allow a webmaster to inform search engines about URLs on a website that are available for crawling. A Sitemap is an XML file that lists the URLs for a site and helps to show how important each page is in relation to other URLs in the web site. This allows search engines to crawl the site more intelligently and efficiently.

Sitemap Service for £2.50 - sitemap generator
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Using simple SEO techniques can lead to a higher ranking in search engines.