Monday, 23 August 2010

Social Networking - Top 2


1: Social Media Means Social Networking
Social networks, such as Facebook and Twitter, have become great resources for finding new customers. But to get these networks (especially Twitter) to work to your advantage, networking is crucial. Your prospective clients search for companies with similar interests and services to their own and support them by "following" them or "liking" them. The idea is that those companies will return the favour — ultimately leading traffic to both sites, and helping each company grow.

2: Update, Update, Update
The World Wide Web is more dynamic than ever these days, which means it's becoming more and more important that your clients are frequently updating their sites. Fresh content keeps people coming back for more. Facebook fan pages need daily new content, and interactive websites such as a blog should be updated at least 3 to 4 times a week. While this may sound aggressive, clients will benefit by recognizing the importance of keeping their site content fresh — without it, people will stop visiting.

Saturday, 7 August 2010

The Maverick Way?

The word Maverick comes from a 19th century Texas land baron. Sam Maverick decided not to brand his stock; therefore any newborn or unbranded cattle wandering around on the free range could belong to him. Needless to say he was not a popular man.

A ‘Maverick’ is a person who is constantly having ideas and chasing their tails. Beginning projects with an energy that is uncontrollable. Staying up, working through the night. Forgetting to eat, forgetting to have a bath. Generally being self-absorbed in their own little world. ‘Mavericks fly beneath the radar. They possess the freedom to detect the creative vision that can lead to new products or businesses. But no one – in business …..from the chief executive to middle managers …… really wants to acknowledge their existence.’ Mavericks consider their projects to be different and new. ‘By their nature, they are not people who want to be noticed. Their ability to function as mavericks is to have a great deal of independence. They don't want to get locked into anything.’ However they could revolutionize the Art World, make a computer loop the loop, make air travel safer or maybe run rings around the latest search engine optimization guidelines, getting web pages to number one by bending the rules (without breaking them). Mavericks are generally lateral thinkers and innovators. Mavericks very rarely finish or complete anything and as a result they usually get fired; that’s not really too bothersome, the next innovation/idea is far more interesting. This means that Mavericks are prone to under achieving if left to their own devices.

This definition of a Maverick could quiet easily be the definition of an Artist, Writer or Performer. and is a definitional description of a top Search Engine Optimizer. The principal definition of a Maverick is being able to look at things from a different perspective see the other alternative possibilities, use this when planing your website strategy.


Tuesday, 3 August 2010

Google submission

Are you having problems being seen by the major search engines? - Do you type in your name and not even appear on page three? The simple reason for this might be that they don’t know you even exist.

The most efficient way (we have found) to get noticed is to place a simple xml sitemap onto your site and then physically submit the page(s) to the major players. (You have to make sure you do this correctly otherwise you might compound your problem!)
We can help to save your bacon
Yes there are other important steps to take - the mysterious ‘Search Engine Optimisation’ bullshit but even so you still have to be visible in the first place.We will create an xml sitemap (example) and a simple html sitemap (example) and then submit your site to Google - we use a none automated piece of software so we know it gets into the right queue.
We can do this for £2.50

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This service is for sites with a maximum of 30 pages - for larger sites please email us for a quote.
All credit card transactions made to M4tr are made through PayPal - all major cards are accepted.
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We are all trying to discover phrases that pay. Finding the right key phrases for your business and placing them for best effect is the quest for the Search Engine Holy Grail


Sunday, 1 August 2010

Harvest results

It is very easy to simply let your website chug along and not achieve any thing. It is very easy to adapt a sloppy attitude towards your management of accumulated data.

What do you do with all the email addresses of the people who contact you? When reading the stat data of incoming traffic do you note down daily what the best incoming link you have is and at the end of the week, month, year create an holistic spreadsheet of best performing links? Both simple tasks can be a great resource for helping you to decide on the best strategy for email and newsletter campaigns.

Like any good vegetable gardener it is always an advantage to know when is the best time to harvest the fruits of your labor.

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