'Green' web site - #hosting

 North Devon web belongs to a network of websites that host in a green way.  North Devon Web is helping to prevent the release of 2,660 metric tons of carbon dioxide from entering the atmosphere each year by hosting on 'Green Servers' - as a result,  the network's energy efficiency is equivalent to planting approximately 2,390 acres of trees, not driving 6.1 million miles, or removing 510 cars from the road.

‘Green’ web site: If you want us to give you a Quote for a ‘Green’ web site… http://goo.gl/fb/6Doxl

FaceBook ect. did not invent ‘networks’

Society is a network,  business is a network, families are a network...

When you ride a horse your body has contact with the horse’s body. If you really get a good contact with a horse it feels like your spine is conected to the horse’s spine, a thought to turn right feels like it happens imediatly, you feel as one. This is a bizzare feeling but is an example of an organic plug in network. This feeling can be reproduced in a small business context.

Using established networks can be an important way to achieve growth in small, medium and large businesses. If you get it right the flood gates will open and visitors will come flooding in! Sales will increase and your profile will soar. It is important that a robust strategy is created for a network sales campaign to succeed, achieve this and you will create a formidable and powerful tool.

We are all now all very aware that the success of a website depends on a myriad of  variable factors. One  stratagem employed by Optimizers is to 'sell the brand'  via social networking sites. One of the main distributors is Twitter - if you already have an account you will be aware that the posts placed are 99% twitter shit. There are however more niche networking sites. Read more...

Get noticed, make your web site work for you – don’t let your web site be your master and you the slave. Make your investment of time, money and heartache pay.

 

The language of business

The language of business is based on metaphor, 'The Company grew from a tiny seed'.

There are millions of 'Art' viewpoints; some take a position of extreme difficulty or resistance. This position questions everything and is unforgiving. The principal is that artists should look beyond the superficiality of life and expose the core. They should also look at the superficiality of Art and culture and rip and tear at the flesh of its own conception, rejecting Metaphor, Romanticism etc. etc. By implementing such self imposed draconian measures you may be left with a purity of ideas but that leaves little to create or live for.

You can view business in a similar way   - the 'Art' = the profit.

Stay in business

If you  rely on your web site for generating sales or enquires, marketing your website is important in generating traffic to your site. The most cost effective way to do this is by getting high ranking positions in Google’s listings for your markets’ key search  words. (The majority of web based leads come from Google.)

‘Promotion, promotion, promotion’ is the web owners mantra just like ‘Location, location, location’ is for Real Estate Agents.

 If you have ever had the misfortune to sell a property in a market that is on a down turn, ‘location’ is probably the most vital factor in achieving a sale. Likewise in a stagnating Internet market ‘promotion’ is the oxygen that will keep your website alive. Competition for traffic is fierce and choosing the right marketing strategy is the most important thing – choosing the wrong advertising campaign can be costly, even bankrupting.

Although  an effective SEO strategy is labour intensive and time consuming, it is important to have an effective Search Engine Optimisation campaign in our competitive marketplace. Effective SEO is made up of several components, which to implement, in  principle, is a simple process.

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The Internet’s end user is now more savvy and random unstructured promotion will stop them clicking….get advice, talk to somebody who has been successful,  that way you might stay in business.

If you want us to give you a Quote for a ‘Green’ web site or want us to consult on your SEO matters, please contact us via email.

Are sexual acts becoming impotent?

The use of sex in advertising can be highly overt or extremely subtle. It ranges from relatively explicit displays of sexual acts, to the use of basic cosmetics to enhance attractive features.

Over the past few decades, the use of increasingly explicit sexual imagery in consumer-oriented print, TV and Internet advertising has become almost commonplace. This is not a new phenomenon, the female form has been used to sell products and services ever since man invented 'the market place'. Sexuality is considered one of the most powerful tools of marketing and particularly advertising. Post-advertising sales response studies have shown it can be very effective for attracting immediate interest but are we becoming immune to sexy ads and are these adverts becoming impotent?

Art and SEO Pornography - Sex sells but is it acceptable? Read more...

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Networks - Why are you doing this?'

Networks have a core of members who initiate activities and support the rest of the group. Not only is it important to support new networks, it is important for these founding members to fully understand the structures and reasons for creating these new networks. They must be asked 'Why are you doing this?' and 'Are there other networks around that already fulfill your needs and aims?' Creating new groups/collectives could be counterproductive and create an even more fragmented environment.

It is important that a robust armature is created for a network to succeed. If this is achieved then it would be a formidable and powerful organization. At the ‘start up’ phase of a new network, the creativity of the entrepreneur or group leaders are at their most inventive and vulnerable. The energy that is created is very infectious but this enthusiasm gradually dies and needs ‘mothering’ to take it to the next growth phase. To achieve sustainability is key in a traditional business environment and in pioneering innovations.

A mentoring scheme which enables these pioneers to access strategies and processes needed to create a successful art or business practice would be highly beneficial to individuals and groups. Even established networks get it wrong and lose members.

Cash flow for business

A business is a legally recognized organization whose purpose is  to provide goods and (or) services to private consumers or other companies in exchange for money. Businesses are the basis of capitalist economies and societies. Most businesses are privately owned and are created to earn profit and wealth for its owners. The  main objective of businesses is the generation of a financial return in exchange for work and acceptance of risk.

This system of money in exchange for services or goods is a good system but the risks are huge. The transfer of money, the borrowing of money (to  support the business or buy goods and services) itself incurs costs. Businesses need cheap borrowing and free day-to-day banking. This makes all the difference to a new business. It makes sure that every single penny earned goes towards creating a successful business.

Cash flow and use the funds to help grow your business is a balancing act that needs the skills of a tightrope walker who is prepared to walk across the Grand Canyon  without a safety net. The ironic thing is, the more you invoice the more you can borrow, which means the more you potential earn the deeper you can get into debt, funding grows with  sales. Capitalism is a strange fish......

Am I successful?

 

The hungry artist, starving in a one-roomed hovel is the traditional vision we have of a creative person, the painter, the musician, the geek, the hacker, the actor, the cracker – this modern day tortured soul, consumed by poverty and deeply in debt, starved of recognition and acclaim.

These self-proclaimed heroes who wallow in this self-indulgent quagmire achieve obscurity and a lonely demise. To actively follow a creative path that benefits no one is the path of the pathetic and the failure – the everyday is supposedly where taste and inspiration is to be found, the shared pleasures of popular culture, with its homogenized high street and celebrity peddling, porno dreams. Quick fix, new trick, global consuming societies who have ignored the potential cultural backlash and philosophical implications of this bulldozing revolution called ‘choice’ and ‘popularism’. To ignore it is a mistake but to not understand it is a catastrophe. After modernism, postmodernism and global terror, is there a space left for the romantic? ‘Celebrity’ is a relatively new definition of success. The cult of celebrity has turned Andy Warhol’s 15 minutes of fame into an art form in itself. ‘Celebrity Chefs’, ‘Celebrity Gardeners’, ‘Celebrity Cleaners’ even ‘Celebrity Entrepreneurs’. Is ‘Celebrity’ part of this outdated nineteenth century romantic paradigm?  Where is the intellectual discipline? Where is the social profit?

We are not living in a romantic age – the speed trap that captures the mind and soul is dependant on its bandwidth and download time.  This gets us to the end of the day but it remains relentless – tick tock. This fast lane we find ourselves hurtling down is the failure of our twenty-four seven society. This impacts on everything we do creating more and more collapse. It is engrained into our psyche from an early age that failure is a bad thing. From birth to death we are compared, or we compare ourselves, with people that have failed or succeeded. To be successful is to appear to our peers as socially, financially and intellectually superior. To fail is the complete opposite, to be ostracized by this successful society.

Our preoccupation with success and its consequent obsession creates within us a crisis of identity. ‘Am I successful?’ ‘Do I appear to be successful?’ ‘Do my friends think I’m successful?’  ‘Am I a failure?’

Art Map: Cardiff @axisweb

Axis Art Map: Cardiff incorporates a Google map, information about the major contemporary art venues, an overview of the city’s main artists’ groups and guidance about public transport.

www.axisweb.org/artmaps/cardiff

Language of the Web

What is the language of the Internet? English? Chinese? Spanish? What language will we be communicating in in the near future - will it still be English?


Dimitri Shashkini, the Minster of Education in the Caucasus region country of Georgia, has, with the President initiated a programme that every schoolchild in the country should learn and speak English within the next four years. Read more...

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'Green' web site - #SEO

If you want us to give you a Quote for a 'Green' web site or want us to consult on your SEO matters, please contact us via email.

The links between designing a world beating web page and delivering content are closer than you think. Words are the building blocks of all great websites. By selecting the best words available you stand a better chance of creating a world beater. By using the best combination of words and web optimization techniques you may end up creating a successful website. There is no need to be subversive if the content of your pages are good - you have no need to use illegal methods.

A black hat is often a term to describe a villain or bad guy, this metaphor is visualised in western movies where the 'baddie' wears a black hat in contrast to the hero's white hat. The phrase is used in computing slang, where it refers to a hackers or the 'dark arts' of search engine optimisation (also called spamdexing). Using black hat tricks in optimization of sites will result in being banned by the major search engine. Over loading keywords, meta tags and content key words will result in a loss of ranking and will inevitably lead to your website un-indexed.

Black hat applied in the Search Engine Optimization (SEO) industry, uses SEO tactics that attempt to redirect search results to particular target pages in a fashion that is against the search engines' terms of service. White hat methods are generally approved by the search engines.

Some of the blackhat SEO tactics include: keyword stuffing, hidden text and links, doorway and cloaked pages, link farming and blog comment spam.

Getting off a blacklist is difficult and can be a frustrating experience - Don't black Hat!

Contact us for a full package:

• Get your project delivered within a specific time frame.
• Ensure good search engine optimization is employed.
• Get service from expert and experienced web and graphics designers.
• Reduce your project costs.
• We deliver quality all the time.
• Customized web designs and graphics design at low rates.
• We offer very affordable hosting and design packages.
• Give you the experience of an established team of designers .
• Customer satisfaction is our goal.

We can offer a web design package that can start from as little as £350.00. We can also build you a website if you want us to on your existing server. There are several options available, contact us for a competitive quote.

Having an environmentally-friendly site is a great accomplishment and a great selling point. Let your site visitors know your site has gone green by letting us build you a low carbon web site.