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• Go MOBILE . Mobile marketing is the fastest growing channel for b2b entrepreneurs, and includes effective SMS campaigns, apps and mobile-friendly websites to cater to the on-the-go consumer. Since 15% of all traffic comes from mobile phones, you should go mobile asap – Google has just introduced GetMo for a good reason!
• EMAIL your way up . Email marketing is the most effective (and the cheapest) method in the b2b world, but in order to work it has to be used carefully, applying a customised approach to every client. Spotting the right time slot to send emails, including relevant imagery, discounts info, calls to action or money-saving tips is a must.
• Be a SOCIAL animal. Social media marketing is widely used nowadays to propel unknown brands to stardom. Free knowledge banks on making it big in digital PR, online communities, forums and blogs can help you learn what it takes to go viral.
• DIVERSIFY. CRM marketing and Search marketing are also areas to be looked into in great detail, while direct marketing and event marketing are more traditional approaches which nevertheless work today; it's all about combining different moves to target multiple markets and widen your reach.