Monday, 15 March 2010

Web pages are like grains of sand.

Owning a website is like owning a grain of sand. Each grain of sand, when combined with other grains, eventually creates a beach. Only a very few proportionately settle on the top and become visible. This sounds very similar to the World Wide Web - I think?

Search Engine Optimisation (SEO) is a cost effective promotional tool and sometimes helps to get your grain of sand noticed and might be the answer for generating more sales or visits.

Friday, 26 February 2010

English as a foreign language?


Teaching English as a foreign language, which is often referred to as TEFL simply means teaching English, either in the UK or overseas to students whose first or main language is not English.

Commercial language schools throughout the UK and overseas, educate students of all ages and levels of competence, in classes of various class sizes. Some specialize in teaching to executives based in industry, diplomats, professionals and doctors. Senior executives usually benefit from one to one teaching.  Classes are usually taught in English, even with beginners.
Below is an example of an HTML sitemap from a professional individual language training school based in North Devon, (UK):
Site maps written in HTML are a useful tool used in conjunction with an XML site map. Here is the xml version of the same sitemap.

Monday, 8 February 2010

Once you have created an XML sitemap...


It is important to consider what a site map is and realise that even if a site map is written in the correct way, in the right language, it might not necessarily function efficiently as a sitemap. The component information within the map may prioritize an incorrect order. Just because a sitemap looks like a site map doesn't mean it is a sitemap. If we see something covered in feathers we call it a bird – what if the thing is covered in feathers, has no beak or wings, do we still call it a bird?

Once you have created an XML sitemap and have loaded it up to your site what do you do with it? Google recommends you to first submit your Sitemap using Google Webmaster Tools. This means you will be able to validate your site, claiming ownership or access rights to the site, informing them you are responsible for updating, managing or optimizing etc. This will ensure that your Sitemap details are in your Webmaster Tools. In addition to your Webmaster Tools, you can also submit (and resubmit) your Sitemap using the following methods:

• Sending a HTTP request to Google
• Including your Sitemap location in your robots.txt file


A similar process of validation also works for Yahoo and Bing.

Wednesday, 27 January 2010

Get listed in Google for free!

 Get into search engines
Search Engine listings are probably the cheapest way to generate website traffic, by-passing the need for a pay for clicks campaign.  There are probably more web pages on the Internet than there are  people in the world and page population is growing at a faster rate  than the world's population. Even the greatest designed website, advertising the greatest products or services around will not be  discovered if nobody knows it exists! It is written elsewhere that  over 90% of all Internet traffic is generated by Search Engines. To say that it is imperative to get your site listed in Search Engines is  an understatement, survival of your business relies on your website  being found by potential customers when they start searching for  products or services similar to yours.

To be effective, you must be able to find your web site based on  keywords or search terms - which prospective clients may enter into a search box on a Search Engine when looking for your product or service. It is vital Search Engines direct traffic to your website’s  content.

Thursday, 14 January 2010

Your web presence is important



Outsider Internet

Outsider Internet can provide web hosting. There are lots of companies on the web who can provide cheap options - the majority are trustworthy. We can arrange hosting either in the UK or in the USA; we have clients who host on both sides of the Atlantic.

There are several options available. If you want us to sort it out for you we can give you a competitive quote. We can also build you a site - this is what we are here to do:

  • Get your project delivered within a specific time frame.
  • Ensure good search engine optimization is employed. 
  • Get service from expert and experienced web and graphics designers.
  • To reduce your project costs.
  • To deliver quality all the time.
  • Customised web designs and graphics design at low rates. 
  • We offer very affordable hosting and design packages.
  • Give you the experience of an established team of designers .
  • Customer satisfaction is our final goal. 
Outsider Internet provides a web site updating service. We will update your site, even if we didn't design it in the first place

There is nothing worse than a web site that contains out of date information....this gives the buying public the wrong impression.

Your web presence is important, a vital link between 'you'  and 'them'. This is a vital marketing strategy: information is power and sharing information increases your presence and ultimately sales.

Cheap Web Hosting!

SEO Strategy


If you  rely on your web site for generating sales or enquires, marketing your website is important in generating traffic to your site. The most cost effective way to do this is by getting high ranking positions in Google’s listings for your markets' key search  words. (The majority of web based leads come from Google.)

Although  an effective SEO strategy is labour intensive and time consuming, it is important to have an effective Search Engine Optimisation campaign in our competitive marketplace. Effective SEO is made up of several components, which to implement, in  principle, is a simple process.

By targeting your market audience through detailed keyword analysis, enables you to promote quality lead generation and create a dynamic SEO campaign. Analyse the most searched keywords and phrases that relate directly to your business. Use off site SEO strategies, like non-paid link building techniques to increase your website's perceived market relevance within your outlined market sector. Identify your competitors key phrases and work out what you need to target to rank above them.

Wednesday, 13 January 2010

Site Map Generator

UK Optimisation .com Sitemap Service for £2.50 - sitemap generator


Are you having problems being seen by the major search engines? - Do you type in your name and not even appear on page three? The simple reason for this might be that they don't know you even exist. The most efficient way (we have found) to get noticed is to place a simple xml sitemap onto your site and then physically submit the page(s) to the major players. (You have to make sure you do this correctly otherwise you might compound your problem!)

spiderSite Map Creation

£2.50


Sitemap Service for £2.50 - site map generator


When we have received your payment we will send you a zip file (which you need to unzip) with all the site map files/images you need to upload to your server. Only upload the files and images and not the folder. These files and images must be placed in your root directory so that the url is www.yourownsite.whatever/sitemap.html (and .xml). When you have done this email us back to say it is done and we will submit it to Google.

N O T E yourownsite.whatever is just an example - replace with your own web address.




If you get it right the flood gates will open and the visitors will come flooding in! Sales will increase and your profile will soar to the greatest of heights. Get noticed, make your web site work for you - don't let your web site be your master and you the slave. Make your investment of time, money and heartache pay. (You deserve this.)
The conception, birth pangs and sustainability of your web presence, can be made easier when it is optimized for search engines and be searchable by the major players. Use a combination of automated and human processes to help you towards achieving world domination.


Turn on the tap - start with a sitemap or try hosting with OutsiderInternet.com


Click logo below for hosting plans and costs



 

Get into search engines

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