Build a Loyal Customer Base - Promotion is the Keyword

Information is still King 

Marketing is an essential part of any business. It helps to promote your products or services, attract customers, and increase your brand awareness. But marketing can also have a negative impact if it is done in an unethical or misleading way. 

You can build a loyal customer base, a positive brand image, and a competitive edge in the market if you are sensible. 

It is essential to be honest about your campaign, do not mislead or hide key facts. Respect your customers' privacy and preferences and don't bombard them with unwanted messages or share their personal information without their consent. Always meet or exceed your customers' expectations and needs. Do not sell defective products or services. Don't compromise or cut corners to save costs. Follow the rules and regulations that apply to your industry and location. Above all make sure you use the most relevant keywords to promote your product or service.

'Promotion, promotion, promotion' is the web owners mantra just like 'Location, location, location' is for Estate Agents.

If you have ever had the misfortune to sell a property in a market that is on a down turn, 'location' is probably the most vital factor in achieving a sale. Likewise in a stagnating Internet market 'promotion' is the oxygen that will keep your website alive. Competition for traffic is fierce and choosing the right marketing strategy is the most important thing - choosing the wrong advertising campaign can be costly, even bankrupting. The Internet's end user is now more savvy and random unstructured promotion will stop them clicking....get advice, talk to somebody who has been successful, that way you might stay in business.

Keywords are the building blocks of any business promotion, they help you communicate to your audience, informing them about your products or services, attract customers, and increase your online visibility. But keywords can also have a negative impact if they are not chosen carefully or used correctly.

Things to avoid: 

  • Keyword neglect: Ignoring keywords that are important for your niche, audience, or location, such as long-tail keywords, synonyms, or geo-targeted keywords.
  • Spamming: Sending unwanted or unsolicited messages to people's email, phone, or social media accounts.
  • Spamdexing: Using too many keywords or repeating them unnecessarily in your content, title, or meta tags. 
  • Astroturfing: Creating fake reviews, testimonials, or endorsements to boost your reputation or image. 
  • Keyword cannibalisation: Targeting the same keywords on multiple pages of your website, which confuses search engines and dilutes your ranking potential. 
  • Greenwashing: Pretending to be environmentally friendly or socially responsible enterprise when you are not. 
  • Keyword mismatch: Using keywords that are irrelevant or misleading for your products or services, such as "free", "guaranteed", or "best". 
  • False advertising: Making false or exaggerated claims about your products or services, such as "market leader", "the best", "the cheapest", or "the quickest".  
  • Black Hat: The use of SEO tactics that attempt to redirect search results to particular target pages in a fashion that is against the search engines' terms of service.

These practices can harm your reputation, damage your trust with customers, they can also backfire and cause people to lose interest in your products or services or even put you out of business.