Marketing - Visibility and Business Deals
Having run a business on the outskirts of Birmingham I know the importance of being visible - if you can't be found then deals can't be made. Marketing was the key to success back then but now deals depend on mobile‑first indexing, AI and visibility if you want to expand and market your business. Is your website still invisible on phones? Search has changed completely since the early days. Google is no longer the only gatekeeper — Bing, AI‑powered Bing Chat, Microsoft Copilot and other AI search assistants now decide whether your business is visible or invisible on mobile devices. All major search engines use mobile‑first indexing . Your site is judged primarily on how it performs on a phone, not on a desktop screen. If your website is not mobile‑friendly, you are already losing rankings, traffic and enquiries to competitors. Responsive web design: the minimum standard Responsive Web Design is an approach to we...
