Entrepreneurs in a multi-visual world
The Entrepreneur of the 21st century doesn’t just need a business plan. They need an instinct for creativity—because the world they’re building in is faster, noisier, and far more visual than it used to be. Attention moves in seconds. Markets shift without warning. And the “obvious” route is usually crowded by the time you’ve noticed it. In that kind of environment, creativity stops being a luxury and becomes infrastructure: the ability to spot possibilities, test assumptions, and keep adapting when the plan gets overtaken by reality. Entrepreneurs and artists in a multi-visual world: creativity as a survival skill. Can entrepreneurs learn from art? Yes—and not in the vague “be more creative” sense. Entrepreneurs can learn from art because artists practise the very behaviours that innovation requires: experimenting without certainty, working with constraints, and using perception as a tool. Art also exposes a key truth that many busine...
