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Business is Art — 2026 Edition The old cliché that “we can learn from history” still sounds comforting, but in practice it rarely holds. We repeat the same mistakes, fall for the same illusions, and cling to the same outdated models long after they’ve stopped serving us. What does change — what must change — is the speed at which we adapt. The learning curve has become a vertical wall, and anyone trying to build a business today has to climb it with the urgency of an artist chasing a new idea. Business is no longer a static, immovable structure. It can’t be. Markets shift, technology mutates, audiences fragment, and attention evaporates faster than ever. To survive, we have to evolve — not politely, not gradually, but creatively. We have to morph into new spaces, reinterpret our products, rethink our assumptions, and push our ideas into their next phase. This is exactly what artists do. Artists break boundaries ...
