Your website is the engine house of your success. Like every power house you need to feed it with fuel - you must however feed it with the correct food -There are always issues when optimizing new websites. Do you practice the dark arts or wear a white hat?
Techniques that employ heavy keyword loading tend to be penalized - so where is the 'Grey Area'?
The content of a webpage is the key to success, the words on it have to be chosen very carefully, with obvious key word planting avoided, this is considered an unethical practice when used to optimise a site. An easy mistake to make is placing the same content on different pages - search engines will penalize the site (which will result in lost rankings) most short term techniques used to gain ranking position will usually increase the risk of penalties being imposed. thus endangering long term gains.
'....you still have to be visible in the first place.We will create an xml sitemap (example) and a simple html sitemap (example) and then submit your site to Google - we use a none automated piece of software so we know it gets to the right place.'
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