1: Social Media Means Social Networking
Social networks, such as Facebook and Twitter, have become great resources for finding new customers. But to get these networks (especially Twitter) to work to your advantage, networking is crucial. Your prospective clients search for companies with similar interests and services to their own and support them by "following" them or "liking" them. The idea is that those companies will return the favour — ultimately leading traffic to both sites, and helping each company grow.
2: Update, Update, Update
The World Wide Web is more dynamic than ever these days, which means it's becoming more and more important that your clients are frequently updating their sites. Fresh content keeps people coming back for more. Facebook fan pages need daily new content, and interactive websites such as a blog should be updated at least 3 to 4 times a week. While this may sound aggressive, clients will benefit by recognizing the importance of keeping their site content fresh — without it, people will stop visiting.
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