Saturday, 8 October 2011

Setting business traps



Owning a small business requires a lot of faith and belief, you need to believe in your product (after all it is your baby). To simply survive you require enthusiasm, conviction and self belief. I have all this and much, much more…but it is so tiring!

We try to make ourselves and our products appear eye-catching, intelligent, attention-grabbing, sexy and practical, hoping and praying that our visitors trust us enough to purchase from us. The content of your enterprise has to be either useful or enlightening and be contained with in a cohesive structure. Where does the visitor go when he lands on your page? You have to corral the interloper and steer them into a pen. Create a cage that keeps them locked into your site; tame them so they don't want to leave. It is no good being left with a deserted graveyard of a site, dumped in the bone yard of ancient history web dreams. Set your traps carefully and snare your visitors.

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