Sunday, 5 February 2012

Looking for God - are you a #brand?

Looking For God by This Window
Screen print on canvas. (Feb. 2012)

What is in a brand name and what do they mean? Are you a Brand?  Do you simply sell a product, or can your clients relate to your product and product philosophy?

Clients need to have confidence in you and like to know that your company has a passion or belief - above all they need to know you are not simply in the game to make a quick profit and then disappear. Building a brand loyalty is paramount to continuing success.

A brand relies on continuity - customer support, email marketing, your company website - consumers expect service that is consistent across the board, from the tea boy to the CEO (you might be all of them) it is important everybody lives the brand.

There is no point in delivering the same product as the competition unless you come up with a strategy that makes you the brand  leader.  Don't convince yourself that a catchy gimmick  is going to be strong enough to get you to the top, the whole thing depends on building a culture around you, your product, your service and the dream - people have to believe in you.

What is Printmaking?

Rediscovering the printing process after nearly 40 years has been an interesting process ~ disappointingly modern inks are not as rich in color (earthy colours are very plastic like) and modern water-based inks don’t become part of the surface, they sit on it, which is incredibly frustrating ~ the reason I took up printing in the first place was because of the absorbed flatness of the pigments.

Printing is a process for reproducing text and images, typically with ink on paper using a printing press. It is often carried out as a large-scale industrial process, and is an essential part of publishing and transaction printing.

The development of printing was preceded by the use of cylinder seals in Mesopotamia developed in 3500 B.C., and other related stamp seals. The earliest form of printing was woodblock printing, with existing examples from China dating to before 220 A.D. and Egypt to the fourth century. Later developments in printing include the movable type, first developed by Bi Sheng in China, and the printing press, a more efficient printing process for western languages with their more limited alphabets, developed by Johannes Gutenberg in the fifteenth century.

Printing. (2012, February 1). In Wikipedia, The Free Encyclopedia. Retrieved 12:58, February 5, 2012, from http://en.wikipedia.org/w/index.php?title=Printing&oldid=474331649

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