Tomato ketchup - do you know what brand to buy?
What are brand names and what do
they mean? Are you a Brand? Do you simply sell a product, or can your
clients relate to your product and product philosophy?
When you go out to buy a bottle of tomato ketchup you know what brand to buy
When you go out to buy a bottle of tomato ketchup you know what brand to buy
A brand relies on continuity, clients need to have confidence
in you and like to know that your company has a passion or belief -
above all they need to know you are not simply in the game to make a
quick profit and then disappear. Building a brand loyalty is paramount
to continuing success.
Your brand needs consistency across the board -
customer support, email marketing, your company website - consumers
expect service - from all your staff, from the tea boy to
the CEO (you might be all of them) it is important everybody lives the
brand.
There is no point in delivering
the same product as the competition unless you come up with a strategy
that makes you the brand leader. Don't convince yourself that a catchy
gimmick is going to be strong enough to get you to the top, the whole
thing depends on building a culture around you, your product, your
service and the dream - people have to believe in you.
Still life with Heinz tomato ketchup
This gallery contains 4 photos of my Pentax P30.
I have only recently acquired this Pentax P30 camera but I have had a great time using it. This is the camera I took to Lanzarote – I even managed to drop it onto a tiled floor without damaging it – I … Continue reading →
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