Getting yourself and your product known is an important step towards achieving sales. Creating a beautiful website will not generate traffic and sales on its own, you have to promote your site and get it into search engines.
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Sitemap protocols allow a webmaster to inform search engines about URLs on a website that are available for crawling. A Sitemap is an XML file that lists the URLs for a site and helps to show how important each page is in relation to other URLs in the web site. This allows search engines to crawl the site more intelligently and efficiently.