What is Social Media and how can businesses can use them?
Social networks, such as Facebook and Twitter, have become great resources for finding new customers. But to get these networks (especially Twitter) to work to your advantage, networking is crucial. Your prospective clients search for companies with similar interests and services to their own and support them by “following” them or “liking” them. The idea is that those companies will return the favour — ultimately leading traffic to both sites, and helping each company grow.