You can't really afford to be to obscure about your products, you need to know what you are and who you are. To achieve success you need an understanding of your industry and to be able to identify your marketing performance indicators.Understand your online & offline competitors and measure your search engine visibility against them.
By targeting your market audience through detailed keyword analysis, enables you to promote quality lead generation and create a dynamic SEO campaign. Use off site SEO strategies. Use non-paid link building techniques to increase your website's perceived market relevance within your outlined market sector. However, a little belief in superstition and myth helps.
Similarly you can use these basic ideas and apply them to Search Engine Optimization. You can interpret the statistics about your website using all the probabilities used in horoscopes. You could be number one in Googgle searches without doing anything. You could be high ranking and claim it is all due to your expert's SEO techniques. In reality it will probably be a combination of both. Can you, however, afford to leave everything to chance?