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| Is your site a two-headed duck? |
When you buy a new house you get a surveyor in to give the place the once over to make sure everything is in a good condition, fit for purpose and working correctly.
Have you ever thought about surveying your website? The same rules apply to taking over a website. If you buy an established website you must make sure that everything mentioned above is examined. We know of people who have bought a website which turned out to be blacklisted in Google. Their site was about as useful as a two-headed duck!
A blacklist (or black list) is a list or register of persons or companies who, for one reason or another, are being denied a particular privilege, service, mobility, access or recognition. As a verb, to blacklist can mean to deny someone work in a particular field, or to ostracize a person from a certain social circle. If this is applied to search engines it means it would be impossible for potential clients to find your site by searching for you. Companies like Google, Norton and Sucuri keep internal blacklists of sites known to have malware and they display a warning before allowing the user to click them.
Conversely, a whitelist is a list or compilation identifying persons or organizations that are accepted, recognized, or privileged. This is basically what modern search engines are becoming.
In computing, a blacklist is an access control system which denies entry to a specific list (or a defined range) of users, programs, or network addresses.
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