Tuesday, 28 December 2010

Stay in business

If you  rely on your web site for generating sales or enquires, marketing your website is important in generating traffic to your site. The most cost effective way to do this is by getting high ranking positions in Google’s listings for your markets’ key search  words. (The majority of web based leads come from Google.)

‘Promotion, promotion, promotion’ is the web owners mantra just like ‘Location, location, location’ is for Real Estate Agents.
 If you have ever had the misfortune to sell a property in a market that is on a down turn, ‘location’ is probably the most vital factor in achieving a sale. Likewise in a stagnating Internet market ‘promotion’ is the oxygen that will keep your website alive. Competition for traffic is fierce and choosing the right marketing strategy is the most important thing – choosing the wrong advertising campaign can be costly, even bankrupting.

Although  an effective SEO strategy is labour intensive and time consuming, it is important to have an effective Search Engine Optimisation campaign in our competitive marketplace. Effective SEO is made up of several components, which to implement, in  principle, is a simple process.

The Internet’s end user is now more savvy and random unstructured promotion will stop them clicking….get advice, talk to somebody who has been successful,  that way you might stay in business.

If you want us to give you a Quote for a ‘Green’ web site or want us to consult on your SEO matters, please contact us via email.

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