Saturday, 28 January 2012

Social media affects rankings - #ndevon #seo


More and more, buyers are looking online for products or services local to them,  a business that is just around the corner always somehow feels safer  than another in the next county and search engines, including Google, are enabling the client to find local enterprises by including a map of local businesses in search results. Google and Bing have also confessed that social media affects rankings -  if a post on a blog or page on your  website gets several “likes” (facebook) or “re-tweets” (twitter) both search engines appear to assume the article or page is popular and by getting 'local likes' and 'local re-tweets' the more assumed importance a search engines thinks your page is and it is most probable the higher the page will rank.


The most efficient way (we have found) to get noticed in the first place is to place a simple xml sitemap onto your site and then physically submit the page(s) to Google and the other main players.

We can create you an xml sitemap and a simple html sitemap and email them to you. Click the button below for instructions.
Create your own sitemap


Will your clients  find you? Whether you are selling online or off you need to be visible.
  • 86% of consumers use the Internet to find local businesses. (Nielsen NetRatings)
  • 74% of consumers use a search engine to find local retail or services. (Nielsen NetRatings)
  • The use of search tools to find local businesses grew 58% in 2008 to 15.7 billion searches (comScore).
Basic search engine optimisation is still the best way to stake your claim to local markets.


Get into search engines

Search Engine listings are probably the cheapest way to generate website traffic, by-passing the need for a pay for clicks campaign.  There are probably more web pages on the Internet than there are  people in the world and page population is growing at a faster rate  than the world's population. Even the greatest designed website, advertising the greatest products or services around will not be  discovered if nobody knows it exists! It is written elsewhere that  over 90% of all Internet traffic is generated by Search Engines. To say that it is imperative to get your site listed in Search Engines is  an understatement, survival of your business relies on your website  being found by potential customers when they start searching for  products or services similar to yours.

To be effective, you must be able to find your web site based on  keywords or search terms - which prospective clients may enter into a search box on a Search Engine when looking for your product or service. It is vital Search Engines direct traffic to your website’s  content.

If you want us to give you a Quote for a 'Green' web site or want us to consult on your SEO matters, please contact us via email.

Getting links on top blogs is an important part of basic website optimisation. Linking your products and services to other websites is vital...

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