More and more, buyers are looking online for products or services local to them, a business that is just around the corner always somehow feels safer than another in the next county and search engines, including Google, are enabling the client to find local enterprises by including a map of local businesses in search results. Google and Bing have also confessed that social media affects rankings - if a post on a blog or page on your website gets several “likes” (facebook) or “re-tweets” (twitter) both search engines appear to assume the article or page is popular and by getting 'local likes' and 'local re-tweets' the more assumed importance a search engines thinks your page is and it is most probable the higher the page will rank.
The most efficient way (we have found) to get noticed in the first place is to place a simple xml sitemap onto your site and then physically submit the page(s) to Google and the other main players.
Will your clients find you? Whether you are selling online or off you need to be visible.
- 86% of consumers use the Internet to find local businesses. (Nielsen NetRatings)
- 74% of consumers use a search engine to find local retail or services. (Nielsen NetRatings)
- The use of search tools to find local businesses grew 58% in 2008 to 15.7 billion searches (comScore).
If you want us to give you a Quote for a 'Green' web site or want us to consult on your SEO matters, please contact us via email.