Sunday, 5 February 2012

SEO with music and video

Yet again we are burning the midnight oil, searching for those keywords for our clients - it is time for a coffee and watch an old video.

 

Live footage of Finish the Story at Exeter Art College Feb 1983 mixed with 8 track studio version from 1981/2, some new images, original sequences and 'lost' shots - such as the bedroom doorway from the farm (R.I.P) and very early footage of Nicola at farm window -- not wanting to play!
ComScore


Search Engine Optimization

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The links between designing a world beating web page and delivering content are closer than you think. Words are the building blocks of all great websites. By selecting the best words available you stand a better chance of creating a world beater. By using the best combination of words and web optimization techniques you may end up creating a successful website. There is no need to be subversive if the content of your pages are good - you have no need to use illegal methods.

A black hat is often a term to describe a villain or bad guy, this metaphor is visualised in western movies where the 'baddie' wears a black hat in contrast to the hero's white hat. The phrase is used in computing slang, where it refers to a hackers or the 'dark arts' of search engine optimisation (also called spamdexing). Using black hat tricks in optimization of sites will result in being banned by the major search engine. Over loading keywords, meta tags and content key words will result in a loss of ranking and will inevitably lead to your website un-indexed.

Black hat applied in the Search Engine Optimization (SEO) industry, uses SEO tactics that attempt to redirect search results to particular target pages in a fashion that is against the search engines' terms of service. White hat methods are generally approved by the search engines. 

Some of the blackhat SEO tactics include: keyword stuffing, hidden text and links, doorway and cloaked pages, link farming and blog comment spam. 

Getting off a blacklist is difficult and can be a frustrating experience - Don't black Hat!

Marketing is a conversation Do you have a dialogue with your clients? For a successful conversation, the partners must achieve a workable balance of contributions...

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