We are all now all very aware that the success of a website depends on a myriad of variable factors...but how do you stay top in Google?
- Keep the links on a given page to a reasonable number.
- Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
Providing you are 'honest' with your pages...there is nothing to fear.
My email inbox is cluttered with offers from so called 'SEO experts' who are offering me one way linking from top ranking sites - it is about time somebody dealt with these charlatans.