A link farm is a form of spamming

We are all now all very aware that the success of a website depends on a myriad of variable factors...but how do you stay top in Google?

There has been a lot of buzz around the Internet complaining about the draconian new measures Google is using -  dealing with excessive links to website that appear on so called 'link farms'.

On the World Wide Web, a link farm is any group of web sites that all hyperlink to every other site in the group. Although some link farms can be created by hand, most are created through automated programs and services. A link farm is a form of spamming the index of a search engine (sometimes called spamdexing or spamexing). Other link exchange systems are designed to allow individual websites to selectively exchange links with other relevant websites and are not considered a form of spamdexing.

This is nothing new and the practice has always been frowned upon. Google's Webmaster Guidelines make it clear what standard of quality they require from pages before they index them and two of their criteria are listed below:
  • Keep the links on a given page to a reasonable number.

  • Create a useful, information-rich site, and write pages that clearly and accurately describe your content.

Providing you are 'honest' with your pages...there is nothing to fear.

My email inbox is cluttered with offers from so called 'SEO experts' who are offering me one way linking from top ranking sites - it is about time somebody dealt with these charlatans

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