Thursday, 11 April 2013

Targeted Newsletters

 

Companies that attempt to generate sales entirely through indiscriminate direct mail, cold calling or email campaigns are going to find the going tough. Unique leads for your niche market are the best leads. You stand a better chance of getting the positive response by targeting the people who really need your product.

An email campaign that is linked to a company newsletter, sent to customers and prospects is a common marketing strategy, which can have benefits, provided it is a regularly distributed and the publication is generally on one main focused topic, that is of interest to its subscribers

The newsletter below is from a targeted mail strategy - Can you guess what it is?



Class Study reveals the Poshest places in Britain - Is your town teeming with Precariats or the reserve of the Elite?
The BBC and the ONS have both recently released the results of their class surveys, sparking a rethink about how Britons classify themselves. The Beeb believes there are now seven distinct class 'brackets', ranging from 'Preceriat' to 'Elite'. What class are you and your home town?
To read the whole article, click here.

A Month of Firsts - First Ever Neighbourhood Plan Referendum / First Council Promoted Planning Act 2008 Scheme
In an exciting month for planning, communities and local democracy, we look at two major firsts that are paving the way for further progress…
To read the whole article, click here.

Tougher Stance on Social Housing Introduced to Control Immigration Issues
The Prime Minister has laid out a number of changes to Social Housing and the way Private Landlords must ‘vet' potential tenants. We discuss the changes below in the context of potentially hundreds of thousands more immigrants entering the nation as restrictions on Bulgaria and Romania are lifted...
To read the whole article, click here.

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