Friday, 17 April 2009
Have we done our job correctly?
You have to create a drama with your website - its content has to be dramatic and awesome. Walk into a church and soak in the imagery and mystery, then go home and try to recreate a similar experience in a website - it is not easy!
The rules that apply to terrestrial businesses still apply to the virtual word of the internet. Your website is a window for the world to look through. Marketing is the art of selling things. Getting things seen and viewed correctly is an important part of on line selling. Taking tips from the real world - retail shop displays and visualizing layouts of products and aisle layouts are the best ways to envisage an online shopping experience. Optimizing visual layouts is a key to success, the words wrapped around the images help to describe the virtual product to the viewer in the real world.