We all need HOPE.
Horoscopes in newspapers are based on star signs and birth dates; these predict the day’s events. These predictions are based on the laws of probability and chance. You could read your daily horoscope and make the prediction into a self-fulfilling prophecy, you could go out and find that ‘Tall dark handsome man’ or go on ‘A long journey’. Alternatively you could read your horoscope late in the evening and interpret the day’s events and adapt them to the mystical words. "Yes I did meet someone important today". The interesting thing about prediction is that you could meet a tall dark handsome man, go on a long journey and meet someone important and never read your horoscope. Does this mean the day’s events were not predicted?
Similarly you can use these basic ideas and apply them to Search Engine Optimization. You can interpret the statistics about your website using all the probabilities used in horoscopes. You could be number one in Googgle searches without doing anything. You could be high ranking and claim it is all due to your expert's SEO techniques. In reality it will probably be a combination of both. Can you, however, afford to leave everything to chance?
To achieve success you need an understanding of your industry and to be able to identify your marketing performance indicators.Understand your online & offline competitors and measure your search engine visibility against them.
By targeting your market audience through detailed keyword analysis, enables you to promote quality lead generation and create a dynamic SEO campaign.Use off site SEO strategies. Use non-paid link building techniques to increase your website's perceived market relevance within your outlined market sector. However, a little belief in superstition and myth helps.