“Playlist 7” is again a joint marketing venture between Windows and ReverbNation but this version of the same idea has a few twists. In principal it follows the same methodology, giving away a pool of free music to whoever is interested. Fans, friends and followers on Facebook, MySpace and Twitter of Windows have special access to a weekly pool of 50 new 'Featured Artists' to sample. Fans can download up to 7 of these songs free, and those downloads help decide which artists’ songs will be available for everyone to download the following week.
Reverbnation have without doubt the best tools and philosophy of all the music 'fan site' websites out there in webland and this partnership with Windows is a true contender to take over the crown in the download wars. This maybe embryonic but this could be the business model that knocks iTunes et al off the top of the ladder and enables the consumer to have free music. This strategy could be indirectly the solution to illegal downloading.