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'Promotion, promotion, promotion' is the web owners mantra just like 'Location, location, location' is for Real Estate Agents.
If you have ever had the misfortune to sell a property in a market that is on a down turn, 'location' is probably the most vital factor in achieving a sale. Likewise in a stagnating Internet market 'promotion' is the oxygen that will keep your website alive. Competition for traffic is fierce and choosing the right marketing strategy is the most important thing - choosing the wrong advertising campaign can be costly, even bankrupting. The Internet's end user is now more savvy and random unstructured promotion will stop them clicking....get advice, talk to somebody who has been successful, that way you might stay in business.