Being seen by the major search engines

How do you search for things in search engines? Let's say you are looking for a Ferrari do you type in 'Ferrari' or are you more specific and search for a 'Red Ferrari'? The whole way we search for things on the internet these days has changed, we are now more familiar with how search engines work and how they find what we want.
 B U T !
Are you having problems being seen by the major search engines? - Do you type in your name and not even appear on page three? The simple reason for this might be that they don't know you even exist. The most efficient way (we have found) to get noticed is to place a simple xml sitemap onto your site and then physically submit the page(s) to the major players. (You have to make sure you do this correctly otherwise you might compound your problem!)

We can help!