Lifestyle impulse purchases
Do people make impulse purchases on the Internet?
If you have a retail store on the High Street then you can encourage people to look, touch, smell your products. High Street shopping is a sensual experience, so how does this work on the Internet?
Consumers constantly search for the next must have things, they read reviews, they are driven by jealousy and cynical marketing. When friends, neighbors and family show off their latest lifestyle status symbol, frantic impulse buying online begins, it is driven by the need to be one of the elite herd.
Below is an extract from an article which appeared in The Sunday Telegraph, Sunday 31 July by Veronica Henry.
|Photograph by Peter Bright|
In praise of impulse buying
'I was 22 when it started, one Saturday afternoon. With a coat the colour of Golden Shred and a flaxen mane and tail, Marmalade was for sale for the princely sum of £800. I hadn't the money, nor anywhere to keep him, nor had I much of an idea how to look after a horse. But by six o'clock that evening he was mine.
His purchase caused uproar, chaos and consternation. But I didn't care. I was high on a cocktail of euphoria, excitement and adrenalin. My nearest and dearest pleaded with me to cancel the cheque, but I was resolute. I woke the next morning knowing life was never going to be quite the same.' Read more...
Original painting by Peter Bright . Media: Painting and Screen Print on canvas, signed and dated 2003 – 2011 Size: 303 mm x 403mm Includes original studio frame… Continue reading
Creating content that is memorable is important to your business and vital in perpetuating all the hard work you have done with web site search engine optimization. Optimisation is not a static process - updating web pages and creating new web content creates memorable websites - which is important if they have a commercial purpose. The stats you get on your web traffic may indicate you have kept people on your sites for hours but what are they doing? Are they stealing your content or ideas? Quality clicks are a rare commodity, your web content needs constantly updating - it needs to be fed in order to sustain your client audience, they need to know what you have to say about your product and they need constantly updated material. Read more...