Email addresses = Power
'If you scatter gun 100,000 people with unsolicited emails you will probably create a negative image for your business – bought email lists are not as effective as somebody saying “I’m interested in your product”. Have a look in your own inbox for proof this approach does not work. Do interact with unsolicited direct (spamming) marketers - do you trust them? Do you read all the junk mail that drops onto your doormat? If you send out of 10,000 emails you might get a response from less than 1% of them – there is a possibility you might not get any quality leads at all.'