Wednesday, 24 March 2021

Harvesting an email address - is it good business?

Email addresses = Power

It is very easy to simply let your website chug along and not achieve any thing. It is very easy to adapt a sloppy attitude towards your management of accumulated data.

What do you do with all the email addresses of the people who contact you? When reading the stat data of incoming traffic do you note down daily what the best incoming link you have is and at the end of the week, month, year create an holistic spreadsheet of best performing links? Both simple tasks can be a great resource for helping you to decide on the best strategy for email and newsletter campaigns.

'If you scatter gun 100,000 people with unsolicited emails you will probably create a negative image for your business – bought email lists are not as effective as somebody saying “I’m interested in your product”. Have a look in your own inbox for proof this approach does not work. Do interact with unsolicited direct (spamming) marketers - do you trust them? Do you read all the junk mail that drops onto your doormat? If you send out of 10,000 emails you might get a response from less than 1% of them – there is a possibility you might not get any quality leads at all.'

Like any good vegetable gardener it is always an advantage to know when is the best time to harvest the fruits of your labour.


Companies that attempt to generate sales entirely through indiscriminate cold calling, postal mailing or email campaigns are going to find the going tough. Unique leads for your niche markets are the best leads and by targeting the people who really need your product you stand a better chance of getting the positive response you require. It is important to know who your clients are.

We’re North Devon Web We Can Help You Get On Top Of Things

Contact us to fix your business ASAP

We are a professional Website Design company based North Devon. Creating low cost, mobile friendly websites, optimised to suit your business needs.

We can install, manage and maintain your website or a shopping cart for you. We can also do the same for your blog. To maintain a successful blog it is important to know your subject and to constantly expand your own personal knowledge. A blog is another marketing strategy used for increasing a site’s relevance, by second guessing what people search for when using a search engine - we can manage all this for you if you want, at very affordable rates.

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