Marketing is a conversation
Do you have a dialogue with your clients?
For a successful conversation, the partners must achieve a workable balance of contributions or one party must learn something. A successful conversation includes mutually interesting connections between the speakers or things that the speakers know. For this to happen, those engaging in conversation must find a topic on which they both can relate to in some sense. This is a fundamental strategy in the art of selling. Those engaging in conversation naturally tend to relate the other speaker's statements to themselves (I really must buy this product). They may insert aspects of their lives into their replies, to relate to the other person's opinions or points of conversation. Conversation leads to sales and conversions of clicks into profit. Try it sometime.