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Techniques that employ heavy keyword loading tend to be penalised – so where is the ‘Grey Area’?
The content of a webpage is the key to success, the words on it have to be chosen very carefully, with obvious key word planting avoided, this is considered an unethical practice when used to optimise a site. An easy mistake to make is placing the same content on different pages – search engines will penalise the site (which will result in lost rankings) most short term techniques used to gain ranking position will usually increase the risk of penalties being imposed, thus endangering long term gains.