Propaganda – only the winner is right in marketing

Propaganda: Only the Winner Is “Right”

Propaganda has always been a tool of power. It shapes narratives, rewrites events, and decides who gets to be remembered as “right.” History shows that the side with the loudest voice—or the biggest platform—often becomes the side whose version of events is accepted.

Governments, corporations, media organisations, and even small groups use propaganda to steer opinion. Sometimes it’s subtle: a repeated phrase, a selective statistic, a carefully framed image. Sometimes it’s blunt: fear, division, or the promise of safety if you simply agree.

The troubling part is how easily propaganda becomes normal. When repeated enough, it stops feeling like persuasion and starts feeling like truth. People begin to defend it, share it, and build their identity around it. Once that happens, challenging the narrative becomes almost impossible.

In the end, propaganda rewards the victor. The winning side writes the story, defines the heroes, and buries the contradictions. The loser becomes a footnote, or worse—a villain. The truth sits somewhere in the middle, but it rarely gets the spotlight.

Understanding this doesn’t make us immune, but it does make us aware. And awareness is the first step in resisting the idea that only the winner is ever “right.”

---

---

After Stalingrad...

The powerful contemporary images in newspapers, magazines, the cinema and on the radio were bound to filter into a creative mind. The apocalyptic nature of war would seep into your pores – you wouldn’t be an artist if these catastrophic events didn’t influence your creativity.