Monday, 3 January 2011
Have you got a business in the first place?
There are lots of things that are important when creating a business website……but where to start? Each bit needs another bit….but which bit first?
Placing your idea or product on the Internet involves several complicated, interwoven elements, each one is dependent and relies on another. This 'spaghetti', which can be an utter tangled mess, is vital for online success. You need a strategy that can combine the skills of the participants (key company members) which can deliver your final product, convey your style, in an easily digestible manner - your clients need to be able to access and purchase your products with ease. This structure has to be created using a system that both creators and users can understand.
This conundrum is similar to the problem artists have when creating a work of art - the final image requires a parallel set of decision making processes.
Marketing is the art of selling things. Getting things seen and viewed correctly is an important part of on line selling. Taking tips from the real world - retail shop displays and visualizing layouts of products and aisle layouts are the best ways to envisage an online shopping experience. Optimizing visual layouts is a key to success, the words wrapped around the images help to describe the virtual product to the viewer in the real world. Read more...
It is a real conundrum - The first thing to decide is: Have you got a business in the first place?
Always remember to have the final image in your mind, project who you are first of all.