The content of your blog or website has to be either useful or informative, constructed within a cohesive structure that is easy to navigate and understand. Where does the visitor go when he lands on your page? You have to hang on to the interloper and steer them in the right direction. Create a cage that keeps them locked into your site and tame them so they don't want to leave. It is no good being left with a deserted graveyard of a site, dumped in the bone yard of forgotten web dreams. Set your traps carefully, snare your visitors.
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You need to have a vision for your online presence, but do you know how to make it a reality?