Tuesday, 23 April 2013

Use the postal service #marketing


Companies are using postal campaigns as a way to generate web traffic...

It seems strange that old marketing ploys are now being employed again to generate income for web based businesses. People seem to like interesting and unusual postal drops in preference to bulk emails.

Companies that attempt to generate sales entirely through indiscriminate direct mail, cold calling or email campaigns are going to find the going tough - the end user has become more discriminate.  Unique leads for your niche market are the best leads and by targeting the people who really need your product you stand a better chance of getting the positive response you require. It is important to know who your clients are.

If you scatter gun 100,000 people with unsolicited emails you will probably create a negative image for your business - bought email lists are not as effective as somebody saying "I'm interested in your product". Have a look in your own inbox for proof this approach does not work. Do you deal with the unsolicited direct (spamming) marketers and do you trust them? Do you read all the junk mail that drops onto your doormat? If you send out of 10.000 emails you might get a response from less than 1% of them - there is a possibility you might not get any quality leads at all.

Direct mail is it art?
It has been the fashion in recent years for businesses to abandon direct mail (using the traditional postal mailing service) in favor of online marketing and email campaigns. Companies are however returning to this marketing tool and being more creative …Continue reading →

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