Companies are using postal campaigns as a way to generate web traffic...
Companies that attempt to generate sales entirely through indiscriminate direct mail, cold calling or email campaigns are going to find the going tough - the end user has become more discriminate. Unique leads for your niche market are the best leads and by targeting the people who really need your product you stand a better chance of getting the positive response you require. It is important to know who your clients are.
Direct mail is it art?
Mail Art – archive
Mail art is a worldwide art and music movement that began in the early 1960s. the principle is simple you send visual art (but also music, sound art, poetry, etc.) through the international postal system. Mail Art is sometimes known … Continue reading →