GuitarSalvage.co.uk are guitar salvagers - they sell reclaimed guitars and spares. It is now possible to buy products and inventory directly from them. Items are posted free of charge to UK customers, international clients can get a quote for shipping.
Owning a website is like owning a grain of sand. Each grain of sand, when combined with other grains, eventually creates a beach. Only a very few proportionately settle on the top and become visible. This sounds very similar to the World Wide Web - I think?
Search Engine Optimisation (SEO) is a cost effective promotional tool and sometimes helps to get your grain of sand noticed and might be the answer for generating more sales or visits.