Merchandising = promotion
Marketing also applies to online business activities - Marketing is the art of selling things. Getting things seen and viewed correctly is an important part of on line selling. Taking tips from the real world - retail shop displays and visualizing layouts of products and aisle layouts are the best ways to envisage an online shopping experience. Optimizing visual layouts is a key to success, the words wrapped around the images help to describe the virtual product to the viewer in the real world.
Click on the image to go to the store.