Business or brand

A brand relies on continuity - customer support, email marketing, your company website - consumers expect service that is consistent across the board, from the tea boy to the CEO (you might be all of them) it is important everybody lives the brand.

First impressions mean everything and presenting a positive image is the top priority, you need to divulge as much information about your company as you can  - to make your clients feel at ease - as though they are your 'friend'.