Marketing = Art
“I have begun to think about printing again. The image above is of the first two colors of a woodcut I have started to do. I have decided to walk away from the computer, with its prescriptive software and universal … Continue reading
Small businesses have to compete with the big guys. In the UK giants like Tesco are dominating and controlling the market place - their size enables them to slash prices. Products are sold at a low prices, at cost or below cost, this strategy is called loss leaders, this tactic is employed to stimulate other profitable sales. This kind of sales promotion is marketing based on a pricing strategy.
People are constantly looking for free promotions from businesses and are no longer prepared to pay a fare price for things. We have appeared to embraced the ‘something for nothing’ culture and are consequently (probably) destroying the fundamental laws of … Continue reading
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