Tuesday, 17 March 2020

Keywords make business? #ukbusiness #madeinengland

As a marketing strategy for increasing a site’s relevance, we have to consider how search algorithms work and what people search for. Search engine optimisation efforts involve; fine tuning a web site’s coding, presentation (how text, images and content are presented) and structure (including fixing problems that could prevent search engines indexing and fully exploring a site). Another class of techniques, known as black hat or spamdexing, use methods that included link farms and keyword stuffing. These techniques are used to harm search engine user experience. Search engines look for sites that employ these techniques and in extreme cases remove them from their search indices.



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