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There is no point in leaving your business web site with static content. Your website is not there to be admired like a still life painting or photograph, it has to be constantly changing or your visitors will get bored, your clients will go elsewhere
A business blog is published and used by organisations to achieve corporate goals in a simple one-shot campaign. The advantage of blogs over other web-based media is that posts and comments are easy to follow and are centralised on one host and platform (everything is in one place). With this homogenised structure it is easier to engage the visitor in one virtual space. These blogs can then be distributed via Social media, linking back to what is effectively a business hub.
An out of date blog sends out the wrong signals to your clients or readers, blogs that have more frequent and regular posting schedules tend to develop an audience and client base quicker.
The smarter businesses outsource their blog content generation to companies who know how to extract the biggest impact with the least amount of words.
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