Sunday, 3 July 2011
I once had a girlfriend called Anne who wore ‘Charlie’ perfume. Every time we came close I sneezed. This was not conducive to a passionate affair. Her ‘big’ permed hair and ‘page three’ figure was always out of reach, until we discovered I was allergic to her bottled smell….later we discovered I was allergic to latex.
Over the past few decades, the use of increasingly explicit sexual imagery in consumer-oriented print, TV and Internet advertising has become almost commonplace. This is not a new phenomenon, the female form has been used to sell products and services ever since man invented 'the market place'. Sexuality is considered one of the most powerful tools of marketing and particularly advertising. Post-advertising sales response studies have shown it can be very effective for attracting immediate interest but are we becoming immune to sexy ads and are these adverts becoming impotent?