What Is Search Engine Optimisation?
In simple terms, Search Engine Optimization, often referred to as SEO, is the process of increasing the amount of traffic (visitors) to a web site from search engines via intuitive or natural search word matches. These 'matches' are referred to as 'keywords'. The basic aim is to create a website that contains enough 'keywords' in it to allow a search term to match the words within a web site, the earlier a site appears in the search results list, the more likely it is to get more visitors. Optimisation is not only aimed exclusively at words, targeting different possible types of searches include: searches for images, local services and business searches, or industry, product services with in specific search engines is also an important strategy.
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After launching a website it easy to sit back and wait for it to happen. The Internet is a universe, and it is full of big stars and little stars. It is no wonder a new website doesn’t get much traffic and nobody is clamoring to buy their products or services…
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Search engine optimization. (2011, October 31). In Wikipedia, The Free Encyclopedia. Retrieved 22:22, November 29, 2011, from http://en.wikipedia.org/w/index.php?title=Search_engine_optimization&oldid=458278713
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