Sheep Skull no Klout

Sheep Skull by 35mm_photographs

 Sheep Skull, a photo by 35mm_photographs on Flickr.

Klout has got to be the biggest con out there - who is promoting who? The business model of getting people to promote your brand for very little reward has got to be on the way out. The only true benefits gained with Klout are for Klout.

Klout works on the principle that you want to be a top dog (sheep) in a herd and not a lone wolf who picks off the weak - controlling the herd.

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While it’s generally acknowledged that there are many benefits to using Internet technology to enhance business promotion, many smaller organizations are putting off the whole idea as it’s perceived as too difficult or too expensive to set up and maintain. Whilst it’s certainly true that it isn’t something to be rushed into, with a little help, it really isn’t that difficult.

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Photo above Via Flickr:
Sheep Skull - Image taken in 1975 using a Pentax SP1000. 35mm black and white film.